How to optimize website images

Google places a very strong emphasis on website speed which has become a very significant parameter in ranking websites in search results.  Websites with slow loading times may experience higher bounce rates, which can negatively influence search engine rankings.

How to optimize product images for the Web without losing quality

Compression helps reduce the size of an image and the smaller the file size - fast page loading.

Free Images compression tools:

• Optimizilla: it reduces the file size of JPEG images
• TinyJPG: it reduces the file size of JPEG images. According to their site, it can reduce it by more than 70%!
• TinyPNG: the same picture compressor but for PNG files
• JPEGmini: a photo compressor for JPEG files. It has more advanced features that are helpful for photographers, including exporting photos directly from Lightroom and Photoshop.